Course work

NS Stations

Design Strategy - Sustainable Systems

Duration

2 weeks - 2023

Imagining Tomorrow '23, HKU

Industry

Transportation

and Logistics

Challenges

Results

The project faced challenges in increasing public awareness of NS Station's sustainability efforts, designing sustainable alternatives, and fostering behaviour change towards more sustainable practices, while integrating these into the brand's core identity

I

I

I

I

3X

Reduction in Carbon Footprint

I

60%

Increase in usage of Re-usable cups

I

85%

Increased Retail Engagement

*All numbers are hypothetically projected post user testing.

(For in-depth research insights, feel free to get in touch)

Want to explore the depth of Strategic Design?

Let's Work Together!

(For in-depth research insights, feel free to get in touch)