NS Stations
The NS Stations project, a collaborative initiative with global participants and HKU students in the Netherlands, is part of the "Imagining Tomorrow 2023" program.
As a client, NS Stations aims to transform their train stations into models of sustainability, community, and functionality.
Course work
Duration
3 weeks - 2022
Industry
Public Transportation and Logistics
Challenges
The project faced challenges such as:
Limited public awareness of NS's sustainability efforts.
Need for stronger communication channels to effectively highlight the green initiatives.
Integrating sustainability into NS's core brand identity.
3x
2x
80%
Reduction in Carbon Footprint
Increase in usage of Re-usable cups
(All numbers are projected hypothetically post user testing)
Increase in Customer Engagement
Results
The project implemented innovative solutions informed by user research and strategic planning to promote sustainability at NS Stations. By combining educational campaigns, positive marketing, and strategic collaborations, the initiative successfully engaged passengers and encouraged eco-friendly behaviours.
Key Strategies:
Educational Campaigns: "DID YOU KNOW?" posters and environmental impact displays.
Positive Marketing: Tracking reusable cup usage and promoting carbon footprint reduction.
Incentives: Customizable reusable cups and tote bags made from recycled materials.
Pop-Up Events: "Green Days" showcasing sustainable products and recycling processes.
Digital & Physical Integration: Social media engagement and collaborations with brands to broaden reach.
10+
Global Collaborators
100+
Ideas Generated
20+
Stakeholders Interviewed
3x
Improved Health Reports