Jet Airways - Strategic Analysis

Jet Airways, once a leading airline in India known for its premium services, faced financial challenges that led to the suspension of its operations in 2019. This project examines the strategic analysis of Jet Airways, focusing on its competitive positioning, market dynamics, and potential strategies for a successful relaunch.

Course work

Strategic Analysis and Management

Duration

15 weeks - 2024

Industry

Aviation

Challenges

Financial Instability: Liquidity issues, poor financial management, and the inability to adapt to a changing market landscape.

Intense Competition: The rise of low-cost carriers like IndiGo created a highly competitive environment,


Market Re-entry: Identifying the right strategies for a successful comeback in a market.

40%

Reduced Carbon Emissions per flight

Results

70%

Increase in Operational Efficiency

2x

Increase in Employee Productivity

  • Strategic Partnerships: Jet Airways previously formed alliances with international carriers like Etihad and Air France-KLM, which initially boosted its global presence but added operational complexity.


  • Customer Loyalty: Despite operational challenges, Jet Airways maintained a loyal customer base due to its superior service quality and focus on customer experience.


  • Brand Legacy: The airline's strong brand reputation remained a valuable asset, offering a foundation for potential revival strategies.


  • Porter’s Five Forces Analysis: Evaluated the competitive pressures in the airline industry, highlighting high barriers to entry, supplier power, and intense rivalry.


  • SWOT Analysis: Identified Jet Airways' strengths in customer service, opportunities in international markets, weaknesses in financial management, and threats from competition.


  • Porter’s Four Corners Analysis: Analyzed competitors like IndiGo, focusing on their low-cost strategy, fleet efficiency, and aggressive expansion plans.


  • Hub Economy Concept: Discussed how Jet Airways failed to create a hub economy in India, contrasting with Emirates’ successful model of leveraging data and network power.


As

Frameworks

(All numbers are projected hypothetically post user testing)

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