Business Challenges

Addressing diverse user needs in a complex fintech landscape, balancing user preferences, technology demands, and accessibility with a simple yet functional design.

Fintech Landscape in India

What the stakeholders had to say

How might we create a fintech platform that integrates diverse stakeholder needs while maximizing user engagement?

Ideas Generated

250+

300+

Survey Responses

Enhanced User Journey

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3

Ideation Tools

I

3X

Improved User Experience

I

60%

Quick onboarding

I

2x

Increases Community Interaction

I

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*All numbers are hypothetically projected post user testing.

In conversation with:

1st picture - Mr. CP Gurnani (Ex - Chief Executive Officer & Managing Director, Tech Mahindra),

2nd picture - Mr. Manor Chaudhary (Chief Human Resources Officer at Edelweiss Asset Management)

3rd picture - Mr. Rayomand Pavri (ACD / Design Manager at Deloitte Digital)

(For in-depth research insights, feel free to get in touch)