Challenge

Fintech Landscape in India

What the stakeholders had to say

Enhanced User Journey

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The project's key challenge is enhancing the digital investing experience by meeting diverse user needs in a complex fintech landscape, balancing user preferences, technology demands, and accessibility with a simple yet functional design.

Addressing diverse user needs in a complex fintech landscape, balancing user preferences, technology demands, and accessibility with a simple yet functional design.

3x

Improved User Experience

3x

Quick Onboarding

(All numbers are projected hypothetically post user testing)

2x

Community Interaction

Results

The solution has a significant impact on Asset Plus by attracting younger investors through a personalized fintech platform. Features like customizable avatars, dark mode, and a minimalistic design improve user-friendliness, while a gamified onboarding process simplifies the investment journey, making it more engaging for younger audiences.

Key Impacts:

Younger Audience Appeal: Customizable avatars, dark mode, and minimalistic design resonate with younger users.
Gamified Onboarding: Simplifies the investment process, reducing intimidation for new investors.
Phygital Experience: Blends digital and physical interactions, fostering a sense of community.
Innovative Positioning: Positions Asset Plus as a forward-thinking and inclusive platform.
User Growth: Increased engagement and growth, particularly among younger demographics, driving business success.